25 Best Stores Like Wayfair 2023, Popular Alternatives
Scouring the internet for stores like Wayfair? Sure, this retail giant has a lot going for it, but there are also a lot of other options on the market.
If you’re doing some redecorating or putting together a home, you may be wondering if there are any Wayfair alternatives out there. Here’s a list of stores like Wayfair that you need to check out if you’re looking to furnish and decorate a home!
Overstock.com
Overstock.com is the OG of the online furniture world.
The company has been able to successfully take the discount furniture store model and move it to the digital world. As such, what really sets Overstock.com apart is its reduced prices. They’ve always got a ready supply of discounted inventory, and it’s a one-stop-shop for furniture and decor alike.
Overstock.com doesn’t just stick with the furnishings and decor, either—they also sell hardware and appliances. From kitchen sinks to portable air conditions, this is a great stop for DIY and home improvement projects.
Amazon
Okay, so we have to talk about Amazon whenever we’re talking about online stores.
Amazon may be getting a bit of a bad rep in the business world these days. But when it comes to hunting for inexpensive yet fashionable housing stuff, well, they’re hard to beat. It’s difficult to find anywhere with an inventory as big as Amazon, and we love them for it. From higher-end pieces to finds for the cheapskates among us, it’s all there.
Cons? Amazon isn’t a furniture outlet (obviously), so there’s no real curation to their inventory nor cohesiveness to the designs. But on the plus side, free two-day shipping with Amazon Prime is the real deal.
AptDeco
AptDeco is a unique spin on the traditional online furniture store. Think Craig’s List meets Amazon: shoppers can not only buy furniture on AptDeco, but they can sell too.
AptDeco has successfully created an online space for sellers to become shoppers and vice versa. And not only does the platform vet the buyers and sellers for you (which we all appreciate), but the prices are great too.
Viewers can browse high-end brands for a discounted price and take advantage of the site’s Style Quiz to help them hone in on the looks they’re going for. And even though the merchandise is marketed as “Apartment” deco, don’t worry—there are plenty of items to fit every size and space!
Albany Park
Albany Park is a newcomer to the online furniture world, but it’s already making big waves. Founded by former NFL player Darryl Sharpton and his wife Jessica, Albany Park is a Black-owned business bringing creative twists to the traditional furniture market.
Albany Park offers clean, crisp designs with a narrow focus: convenience, space, and choice. Albany Park promises customers that its furniture is so easy to assemble it can be done in 15 minutes tops (by a pregnant woman, no less!).
The brand also delivers its wares in space-conscious packaging, making it easy to deliver to top-floor apartments and move throughout the home.
Cons? Albany Park offers a limited inventory. But even this is done on purpose—the brand’s owners feel that many times shoppers actually benefit from fewer choices because it makes shopping quicker and easier!
Zulily
Most of us might think only of clothes when we think of Zulily, but this online retailer is also a great spot for home decor and housing items.
Zulily’s big draw is their limited-time, flash-sale model. The store changes its deals every day (you’re always bound to find 70% off something), and the while-supplies-last factor helps create urgency.
Zulily offers a lot of down-to-earth, clean, and simple styles for around-the-home decor. And the best part? They will price-match with Amazon and Walmart, so customers can be happy about always getting the best deal.
Walmart
And speaking of…
Walmart is another retail giant that often gets a bad rep, but when it comes to searching for a one-stop-shop place to put together your house, it’s hard to beat.
Walmart not only has the advantage of having everything under the sun under its roof, but it also can either ship items to customers directly or to one of its brick-and-mortar stores for pickup.
This store is famous for its low prices, and it always delivers. The only con we could think of with Walmart is that their styles tend to stick to fairly traditional designs and colors. So while you can definitely put together a house there, you may find your personal expression lacking.
Joss & Main
Spoiler alert: Joss & Main is owned by Wayfair, so, of course, it’s on our list of stores like Wayfair!
But Joss & Main is a bit more than its giant retail parent. Joss & Main focuses on trendy yet classic styles that can fit into any modern space without looking too futuristic. Their designs are simple yet practical, and their prices are fair too.
Joss & Main also blends many international elements into their designs, helping to create a space that looks sufficiently inclusive and well-rounded.
China Furniture Online
It’s you’re looking for an East Asian touch, China Furniture Online has you covered. Founded in Taiwan in 1959, China Furniture Online has since moved to the United States and successfully made the jump into the digital furniture world.
China Furniture Online stands out for its unique and unapologetically Chinese and East Asian designs. Their furniture and decor are unique and will certainly set your space apart. And while the prices are a bit high, it’s a fair trade for the beautiful, one-of-a-kind designs of China Furniture Online.
Apt2B
Apt2B focuses on furniture and decor for practical living. This retailer not only offers pretty cool modern and contemporary designs, but they throw in some nice perks too. Shipping is free on every order, and the furniture comes with a lifetime guarantee (attention parents of young children).
Many of Apt2B’s pieces are made in the USA, and the fabrics they use are easy to clean and made for wear and tear. They’re also inclusive when it comes to different spaces, so whether you live in a small New York apartment or a sprawling country mansion, they have pieces for every space.
Overall, we found Apt2B is a good choice for those with younger families trying to strike a balance between aesthetics and practicality. And, of course, price.
ECO VIBE
ECO VIBE is an online store offering clean, simple designs that are both minimalist and reminiscent of more tropical climes. Their furniture somehow makes customers want to top it with a plant, which is another big facet of what ECOVibe is into creating green space indoors.
There’s a lot of research out there showing that plants make for a healthier indoor environment, and ECOVIBE has got us covered with that. Not only does this retailer sell plants and plant accessories, but they also offer help and advice for taking care of said plants.
Besides the furniture and the plants, ECOVIBE is also a great place to check out for sustainable home items and decor.
Jungalow
If you’re the more edgy and creative type, we recommend you check out Jungalow for your home decor. Founded in Los Angeles in 2009, designer Justina Blakeney has created a wild and lovely collection of home art and decor patterns that give an outlet to your wild side.
As the name suggests, all of Jungalow’s designs are reminiscent of a lush, more wild jungle space than the one we’re currently inhabiting. Her designs offer unique takes on traditional home items, and they’ll never leave you wanting for color.
And what are your thoughts on wallpaper? If you aren’t presently a fan, Justina will have you thinking twice about that. Her intricate patterns paired with deep, vibrant colors will certainly add a unique pop to any space they adorn.
HomeGoods
If you’ve never checked out HomeGoods before, we strongly recommend you do so! HomeGoods is in the same family as Ross and TJ Maxx (where you can also find great home items, BTW) and operates in a similar fashion.
This home retailer offers good brands and great designs at a very affordable price point, making it popular for decorating a college dorm or a first apartment. HomeGoods offers styles that are all over the map, so no matter what type of decor you’re into, you’ll find it here.
HomeGoods focuses more on home decor rather than furniture, although it does sell smaller pieces. So while you won’t be able to pick up a living room set here, you’ll find everything you need to decorate it.
IKEA
Anytime you’re talking about home furnishings, you have to talk about IKEA. IKEA is the original, brick-and-mortar version of Wayfair. You could easily visit and have an entire house ready to go when you leave.
IKEA is especially good for city-dwellers living in tight spaces. Their European designs are sparse and practical, and yet there’s a beauty in the simplicity too.
We also love the prices. From rugs and curtains to bunk beds and drinking glasses, if you need anything for a home, IKEA will have it, and probably at a good price.
Pardon My Fro
Pardon My Fro is a lifestyle brand offering fashion and home decor items. It’s a Black-owned business at its best, celebrating women who are proud of their roots.
Dana Bly, the African-American founder and designer of Pardon My Fro, started the business in 2010 and grew it from there. Dana’s designs and styles influence and speak to women of all colors and seek to celebrate the modern female in all shapes and sizes.
So while you won’t find any furniture pieces on Pardon My Fro’s website, you will find some very unique decor that will probably get folks asking, “Where did you find that?” If you’re proud of your roots and you want to stand out and support Black-owned businesses in the process, hit up Pardon My Fro.
Room and Board
Somehow, even one visit to the Room & Board website gives you a relaxed, easygoing feeling. Room & Board offers practical pieces for everyday living (i.e., those of us with children).
You’ll find everything at Room & Board, from the standard classics to advice for decorating small spaces. In fact, offering advice is what sets this retailer apart. Room & Board goes one step beyond offering curated collections and promotes its free design service as well. Who couldn’t use a second brain when drumming up ideas to keep the decor fresh?
Their blog is also full of interesting ideas and fodder for the imagination, and their casual style is sure to have something to please every shopper.
Target
Don’t discount Target when it comes to looking around for stores like Wayfair! Even though many of us don’t always associate the retail giant with furniture collections, Target offers a lot of fresh looks for practical living and some great decor collections.
One of the best things we love about Target is the retailer’s ability to strike the right balance between price and quality. If you’re decorating in a pinch or you have a smaller budget, Target is definitely somewhere you want to check out.
Target is also great for replacing or adding smaller furniture in the home, kitchen wares, bedding, and towels. They have fun colors and patterns, and you always know that you won’t spend too much.
La Fuente Imports
La Fuente Imports is another oldie but goodie that has been around since 1997. The secret? Their unique style.
If you’re into the Southwest and/or Old Mexico look, you need to check out La Fuente. Not only is their collection of Talavera pottery one of the most impressive among furniture retailers, but they offer stunning and often handmade Mexican-style decor that you’ll be hard-pressed to find anywhere else.
If you’re into the whole Mexican kitchen decor craze, you’ll really want to check out La Fuente. And even if you’re not, you may appreciate the rustic handmade woodwork and the bright, tropical splashes of color in the designs.
CB2
CB2 is the younger sibling of the much-loved Crate & Barrel, whose style we all love but, let’s face it, can get a bit pricey.
CB2’s sleek and modernist designs appeal to the minimalist aesthetic that doesn’t quite fit into the traditional Crate & Barrel classics. And even if you don’t consider yourself a minimalist, you’re still likely to find a piece in the CB2 collection that appeals to you.
CB2 has also done a good job of weaving more international and intercultural looks into its designs and collections. It gives a more well-rounded edge to those looking to set up a modern, cultured house or apartment.
AllModern
AllModern is actually part of the Wayfair family as well. Their name sort of says it all here: AllModern offers simple, classic decor and furnishings in the modern American style. Scandinavian, modern farmhouse, and mid-century modernists are all styles they feature.
What’s great about AllModern? Their prices are reasonable, their pieces are sleek, and their curated collections do a great job of appealing to the Spartan aesthetic while working in more American tastes than IKEA.
So if you’re looking to modernize your space and give it a fresh, clean look, check out AllModern. You won’t be disappointed.
Etsy
Who doesn’t know (and love) Etsy?
Etsy is an online marketplace that began with arts and crafts and has now moved on to become the global online community for unique and creative (and usually handcrafted) goods. Etsy fills the personalized void that other retailers sometimes leave lacking, and customers have responded.
Many folks also love Etsy’s mission to support local and/or independent “stores” and the artisans who run them.
Etsy is a great place to find personalized decor to fit your unique tastes, and you can find more than just furniture on there too. We also like that, similar to Amazon, customers can leave independent reviews on the items you’re eyeing.
West Elm
Most folks know West Elm as a fairly expensive, high-end furniture store. And they’re right! West Elm offers chic, quality designs that are sure to stay trendy and look good for years to come. Think of West Elm as a good investment that holds its value.
Owned by Williams-Sonoma, Inc., West Elm’s business model holds a lot of water when it comes to eco-friendly business practices. West Elm is the only furniture retailer featured on Barron’s 100 Most Sustainable Companies (they’re listed under the Williams-Sonoma parent company).
West Elm’s cotton beddings are also sustainably sourced, and they were the first furniture retailer to join Fair Trade USA, an organization that fights for the dignity of all involved in the retail supply chain. So give them a try and help support great causes while keeping your space stylish.
Furniture Roots
Furniture Roots mostly deals with clients in the hospitality and restaurant industries, but don’t worry, individual purchasers are welcome too! This online store features classic and sleek modern styles while at the same time being mindful of traditional favorites.
FurnitureRoots is definitely geared towards an international audience, so you’ll see a lot more unique styles than you would in other home-grown stores. And because they work with customers across the globe, there are no prices listed on the website—you’ll need to contact the company for that information.
One thing we love? The Upcycled Furniture section. With its mission to repurpose and recycle furniture and decor materials, many of the pieces feature a unique twist on modern designs.
Serena & Lily
Serena & Lily is often counted on the list of stores like Wayfair because of their easy, breezy, lighthearted style. We wouldn’t advise shopping at Serena & Lily if you’re on a tight budget since the furniture pieces can be on the pricey side, but if that’s not something you have to consider, it’s definitely a site you’ll want to check out.
Serena & Lily started in California in 2004. Even though it now has stores all over the country, Serena & Lily is still on a mission to bring the casual yet classy California style to the world. Their collections feature both furniture and home decor, so you’ll certainly be able to fill up a house (or an apartment) browsing their catalog.
Rooms To Go
Rooms To Go is an oldie but goodie, sort of like IKEA. The store is a brick-and-mortar company that has adapted fairly well to the online world.
If you’re looking for a solid place to hit up the traditional classics, Rooms To Go is somewhere you need to shop for sure. They’re famous for having everything in one place that you need to both furnish and decorate a room. Whether you’re looking to put together a nursery or just scouting out a loveseat, Rooms To Go has it all.
Rooms To Go has brick-and-mortar stores all over the US and offers online ordering and delivery options as well. But before you order, be sure to check their delivery policies first—not every area has the same coverage.
Blackhouse
Blackhouse is a modern take on the farmhouse style. If you’re interested in doing a country chic look for your home, this one’s for you. Blackhouse features a lot of woodwork in their furniture collection, which goes a long way towards the farmhouse look.
Their rustic yet polished furniture pieces definitely pair well with the down-to-earth, modern country decor they feature as well. The simplicity of their designs is the key to integrating the homestead look with modern tastes.
Blackhouse does actually feature two showrooms in the US, but for the most part, they do everything online. The one downside? Blackhouse only offers free shipping within the continental US, so for those in Alaska, Hawaii, and the international market, you may be paying more.
What Makes a Store Similar to Wayfair?
So what exactly is it that makes some stores like Wayfair? Well, we think that one of Wayfair’s secrets is that this retailer has found the perfect balance between price, quality, and aesthetics.
Wayfair’s designs not only look good, but they are usually very reasonably priced, and the quality is good too. Their designs are overall practical and yet trendy, making us feel good about creating a comfortable, livable space that we like the look of.
It’s hard to find one single store that directly competes with Wayfair, but we believe our list will give you some good ideas about where to look for creative pieces that reflect your style and will help you carve out your place in the world.
Top Stores Like Wayfair, Final Thoughts
If you think Wayfair is the one and only, think again. From Black-owned businesses to eco-friendly furniture outlets, there’s something on this list for everyone. Wayfair is at the top of the industry for a reason, but that doesn’t mean that there aren’t great designs out there. And while you may be hard-pressed to find a furniture outlet that can do it all like they can, don’t stop looking. The world is a big place, after all, and you need to find your style in it.
