11 Best Stores Like Primark 2023, Find A Great Alternative

Primark is a well-known fashion retailer that offers trendy clothing and accessories at affordable prices. This beloved store is a go-to for cute and fashionable clothing that fits any budget, with locations throughout the United Kingdom, the United States, and Europe.

However, Primark is not everywhere, and sometimes the fashion-conscious are interested in mixing it up and trying something new.

If you’re looking for more stores like Primark, you are in luck. Affordable fashion retailers have become increasingly popular in recent years.

Here are some of the best Primark alternatives to check out.

ASOS

ASOS, an initialism for As Seen On Screen, is an online fashion retailer based in the UK that offers the latest street fashion trends, all for competitively low prices. Like Primark, ASOS features a wide range of styles, making it a perfect one-stop-shop for casual, business, and formal outfits.

ASOS is particularly appealing as a Primark alternative because it adds new items to the website every single day, so there’s always something fresh for you to discover. Furthermore, ASOS constantly puts items on sale and has a well-stocked outlet section.

Macy’s

Macy’s is an excellent option if you’re looking for stores with a department store vibe like Primark. Macy’s is a US department store with a massive selection of clothing, accessories, and home goods.

Unlike other Primark alternatives on this list, Macy’s matches Primark with its affordable and trendy home goods department. The popular department store has a pretty large price range, but there are plenty of affordable items and enough frequent sales to make Macy’s just as accessible as Primark.

Zara

Multinational fashion retailer Zara provides fashionable and luxurious clothing items at shockingly affordable prices. Zara clothes are generally a little more high-end and formal than the clothes at Primark—it’s a great place to go for new work clothes or a stylish outfit for that special event coming up.

Despite Zara’s high fashion style, these trendy clothes and accessories are sold at similar prices to Primark and other affordable fashion retailers. So don’t let the fancy storefront fool you: this is luxury on a budget at its best.

JCPenney

JCPenney is a charming shopping destination for a department store experience at a discount price. Much like Primark, JCPenney offers women’s, men’s, and children’s clothing, as well as an expansive collection of home goods.

Compared to Primark, JCPenney clothes have a slightly more wholesome and timeless feel—the store pays attention to trends, but strives to have styles that suit shoppers of every age. JCPenney is a great alternative to Primark for high-quality affordable wardrobe basics.

H&M

H&M has an impressively large collection of fashionable and current styles in women’s, men’s, and children’s clothing. Like Primark, H&M clothing is fun, youthful, and always on-trend.

In addition to attractive clothing and accessories, H&M also has a home goods line with plenty of cute and quirky decor items. As far as pricing goes, H&M is a competitor with Primark for offering extremely affordable products.

UNIQLO

Sometimes UNIQLO gets compared to Gap, but that comparison doesn’t do justice to the store’s distinct and bold designs that speak for themselves. This store specializes in elevated takes on wardrobe basics, such as well-tailored and brightly colored cardigans and t-shirts.

If you love classy sweaters, color blocking, and fashion-forward designs, you have to check out UNIQLO. The average prices are slightly higher than their Primark counterparts, but the corresponding increase in quality makes it worth it.

Old Navy

Old Navy has a great selection of casual jeans, dresses, and tops. The styles stay current while still suiting a wide range of tastes. Old Navy has plenty of clothes to choose from between their many brick-and-mortar stores and their website online.

The prices at Old Navy are generally quite low, and, similar to Primark, the retailer regularly holds sales. Additionally, Old Navy offers some wonderful maternity clothes and a children’s section.

Nordstrom Rack

Primark sometimes feels like the everyman’s luxury department store. For a similar vibe, consider shopping at Nordstrom Rack. Nordstrom Rack is the outlet store for the popular high-end department store Nordstrom. The outlet offers many of the same products as its parent store at a fraction of the price.

Nordstrom Rack has all of the stylish and classy takes on today’s current fashion trends. The prices may be low, but nothing you buy will ever feel cheap. Nordstrom Rack is a particularly good resource for quality shoes and semi-formal attire.

Missguided

Missguided is a UK-based online fashion retailer aimed at young adult women. The brand emphasizes empowerment, and many of the styles are edgy, glamorous, and exude confidence.

Like Primark, Missguided allows young adult shoppers to explore their fashion tastes without exceeding their budget needs. The marketing tone is quite positive and accessible, and with new items constantly being added to the website, Missguided truly deserves to be part of your regular shopping rotation.

Target

With special designer collaborations and some iconic in-store brands, Target is a popular choice amongst price-conscious fashionistas. The clothing at Target has a fun and lighthearted style—Target stays on-trend without taking itself too seriously.

In many ways, Target is the ideal US version of Primark: there are both casual and going-out clothes to choose from, with plenty of options regardless of your age, body type, or personal taste. Furthermore, Target has many other departments to satisfy all your other shopping needs, whether it’s makeup, home goods, or groceries.

Lulu’s

Lulu’s has lots of cute clothes to choose from, but the brand is probably best known for its gorgeous dresses. Ranging from casual to formal and even bridal gowns, Lulu’s dresses are thoughtfully and uniquely designed. The styles are current but distinctive and are sure to make you stand out during your next special occasion.

The prices at Lulu’s tend to be a little higher than what you might see at Primark, but the quality and quantity of the products make it a worthwhile Primark alternative, especially when shopping for formal events and celebrations.

What Makes a Store Similar To Primark

Primark offers a large selection of on-trend clothing for women, men, and children, all at extremely affordable prices. The store also has an impressive home goods department and beauty section.

Stores like Primark should have large collections of fashionable clothing at similarly low prices. Primark alternatives worth considering should ideally also have multiple departments, to provide the department store shopping experience you would get at Primark. Additionally, while the pricing of a Primark alternative should be attractively low, it’s important to make sure the store is a legitimate business, especially if it’s an online retailer.

When looking for stores like Primark, try to find fashion retailers that market themselves as trendy and current, and who have lower average prices than other major brands. If you are particularly fond of Primark styles, you may also want to specifically seek out the retailers that are international or based out of the UK, as they will likely be working with similar designers and have a similar style profile. 

Top Stores Like Primark, Final Thoughts

So those are some of the best Primark alternatives.

Contemporary fashion retail has dramatically expanded the average person’s ability to access affordable and trendy clothing. Primark is just one of the brands that focus on marketing to a young adult audience in need of budget-friendly products.

Many of the brands listed here have a large online retail presence, making them even more accessible. With so many different styles, vibes, and designs to explore, branching out to new brands is a great way to refresh your wardrobe.